For Ä¢¹½´«Ã½'s digital properties
These rules apply to:
- websites that are hosted on the queensu.ca domain
- official institutional websites hosted on another domain
Requirements
- Use the horizontal version of the Ä¢¹½´«Ã½â€™s logo.
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The horizontal Ä¢¹½´«Ã½â€™s logo must appear in the top left corner of the header area, as the first visible element on the page, of every Ä¢¹½´«Ã½'s website.
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The horizontal Ä¢¹½´«Ã½â€™s logo must appear in the footer area of every Ä¢¹½´«Ã½'s University website.
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The logo must link to Ä¢¹½´«Ã½â€™s homepage URL: . The link must open, by default, in the same window (i.e. do not use the HTML target attribute to open the link in a new browser window or tab).
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The horizontal logo should be no smaller than 130 pixels wide.
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Ensure the required clear space around the logo is maintained.
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No other logos or lockups should appear in the website header, menu, or footer areas (apart from social media icons and functional icons — e.g. an arrow, a printer icon, a search icon — which are allowed).
Recommendations
Use the full colour reverse logo with Ä¢¹½´«Ã½'s Blue as the background colour.
Full colour or single colour logo options may be used when the Ä¢¹½´«Ã½'s Blue background cannot be employed, such as when branding vendor tools or third-party applications where design options are constrained. In these cases, the full colour logo may be placed on white background.
Notes for developers
Logo position: With respect to "…in the top left of the header area as the first visible element on the page" — this refers to the top left of the grid system for the viewport.
Utility bar code: Developers of custom websites (i.e. those not built with the enterprise WebPublish content management system), are encouraged to include the horizontal Ä¢¹½´«Ã½'s logo in the site head using our utility bar options, which also includes emergency alert functionality.
Ä¢¹½´«Ã½'s logo on external websites
These rules apply to external websites that use our logo to indicate Ä¢¹½´«Ã½'s as a sponsor or partner.
Recommendations
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Against light backgrounds, the horizontal full colour logo is the preferred version.
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Against dark backgrounds, the horizontal full colour reverse is the preferred version.
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A one-colour logo (black or white) and vertical version may be used if the situation requires (e.g. when all other partner logos are in black or white for consistency).
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If used in combination with other external logos, the Ä¢¹½´«Ã½â€™s logo should be of equal size and proportion, but at a minimum of 130 pixels wide for a horizontal logo and 100 pixels wide for a vertical logo.
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Proper clear space must be maintained around the Ä¢¹½´«Ã½â€™s logo and other partner logos.
Use of logo lockups
As described on the Brand Central website, logo lockups are not meant to be used on Ä¢¹½´«Ã½'s digital platforms (neither web nor social).
However, on an website external to Ä¢¹½´«Ã½'s, lockups may be used to demonstrate a partnership, collaboration, or sponsorship with a specific area (faculty/department/unit) of Ä¢¹½´«Ã½'s.
Additionally, within Ä¢¹½´«Ã½'s web pages, where multiple internal and external partnerships or sponsorships are being recognized in the same space, a logo lockup may be used to indicate a specific Ä¢¹½´«Ã½'s area as a partner or sponsor.
Questions?
Find general information about Ä¢¹½´«Ã½'s visual identity and logo downloads on Ä¢¹½´«Ã½'s Brand Central.
Exceptions to the above requirements may apply only to official sub-brands of the university, upon request.
Contact the Marketing and Brand team